Abstract
The market for natural makeup has been substantially increasing, primarily because many consumers believe that natural makeup is healthier and higher quality than unnatural makeup. However, perceived health hazards of unnatural makeup have been debunked, and, while there is no evidence disproving the perceived quality superiority of natural makeup, the manipulability of chemical ingredients suggests that unnatural makeup would be superior. Therefore, the question arises as to whether consumers choose natural makeup not because it is actually superior in quality, but because society has led them to believe it is healthier and more effective. A blind consumption test involving four popular brands of lip gloss - two natural and two unnatural - was conducted to determine whether consumers actually prefer their self-identified favorite makeup brands and how influence from the natural product movement affects how closely their self-identified preferences match their blind consumption preferences. Ultimately, it was found that consumers’ self-identified preferences rarely matched their preferences under blind consumption conditions, regardless of how influenced they were by the natural product movement. Thus, the results suggest that makeup consumers make decisions predominantly based on their emotional perceptions of certain brands, as opposed to actual sensed quality differences between makeup products; and, while the natural product movement may be one factor that affects consumers’ perceptions of makeup brands, it is by no means a sole or primary influence in forming consumer opinions.
Audrey -- your video is literally straight perfection. From the staging, to your speaking presence, to the content, you completely and totally nailed it. It did, however, go almost 2 minutes over the allotted time, so when thinking about things to work on for the actual presentation, we need to be more mindful of time and fitting into the allotted time/word count. That being said, I think your video showed exceptional clarity in terms of the context of your research, the significance of your research, and the procedure for your methods. I'm so excited about your project!
ReplyDeleteThank you, Ms. Haag!! <3 Also, I apologize for going so far over the three minutes. It wasn't until after I uploaded my video that I learned from some people in 6th period that the 3 minutes was supposed to be a hard limit... whoops. I will ensure the content is more concise for my end-of-the-year presentation.
DeleteHey Audrey! First of all, your set up is great and very professional it looks great and your speaking is flawless. I think you did a great job concisely setting up the controversy of natural and unnatural makeup. I also really like that you stressed what the results could possibly look like and what they will contribute to the conversation. While you were able to communicate these in more colloquial (but still appropriate for a presentation) terms, I think there were some areas where you could make your points more concise, since it was over the time limit this could be something to keep in mind for your AP Presentation. Overall, your project sounds great and your video was very convincing!
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